Workshop Review: Relationships that lead to Referrals

Published on March 3, 2025

The Workshop "Relationships that lead to Referrals" focused on understanding and leveraging relationships to drive business growth through referrals, and was hosted by Brick & Wonder's Founder, Drew Lang, and Director, Ed Thompson.

Referrals are a key driver for many businesses, from service providers to consultants and product companies. Attendees learned how to proactively build and nurture relationships that lead to referred business. With practical insights and actionable strategies, the session emphasized how strategic relationship development can fuel sustainable growth.

This online workshop covered the following:

  • Understanding your position as a node within networks
  • Adopting a "Give First" mindset
  • Building a network that fuels sustainable business growth
  • Examples of ways to extend value to others
  • Understanding the three positions of referrals and how each impacts business and relationship development
  • Tools to level up relationship development efforts

Members who attended the workshop walked away with a holistic approach to developing relationships that go beyond transactions, fostering long-term, meaningful connections that can help their business grow through referrals.

About the Session Leaders

Drew Lang

 

Drew Lang is the founding principal of Lang Studio where he works closely with design teams, clients, and collaborators to create architecture with enduring presence and purpose in cities and natural landscapes.

Drew was born in New Orleans where he developed an early passion for nature and architecture. After completing his architectural training at Yale University, Drew settled in New York City, where his practice is now based.

Ed Thompson

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ed Thompson is the Director at Brick & Wonder, a global platform connecting and supporting hundreds of interdisciplinary SMBs in the built environment industry. Brick & Wonder's mission is to connect and support owners, founders, and senior leaders in the built industry to hone their entrepreneurship and to create a better-built world. Ed is deeply committed to environmental stewardship and fostering entrepreneurship. Ed holds a BA in English Literature from University College London.